Case study
SotoMethod
A booking-first website for a boutique fitness studio.
At a glance
+36% est.
Organic search traffic, 6 months after launch vs. the 6 months before
Source: Ahrefs estimate
3
Studio locations today (Tribeca, Upper East Side, Dallas), up from one at launch
Source: Athletech News (opens in a new tab); PaperCity (opens in a new tab)
- Client
- SotoMethod
- Industry
- Boutique fitness
- Services
- Web development, UX
- Website
- sotomethod.com
Before and after
Use the left and right arrow keys, Home or End to move the divider between the before and after site.
The challenge
SotoMethod began as a single Tribeca studio with a loyal following and a Squarespace site built around it. As demand grew, the site needed to do more than look good: it had to turn first-time visitors into booked classes and memberships, on any device.
The brief was to reflect the brand’s high-energy approach, make classes easy to explore, and create a smooth sign-up experience, on a foundation that could grow with new locations.
What we did
Strategy
Mapped the path from first visit to first class and built the navigation around it: choose a location, choose a class, book.
Design
A bold, high-energy visual system with booking calls to action in the header and on every page.
Build
Rebuilt the site on Webflow with class booking embedded for each location, Klaviyo email capture, structured data for search, and a component library the team reuses for new studios and offers.
Key features
01
Booking on every location page
Live class schedules (Arketa) embedded per studio, so visitors book without leaving the site.
02
Founding membership pages
Launch pages that pre-sell memberships before a new studio opens.
03
Reusable page components
Sections built as components, so a new location or promotion is assembled rather than designed from scratch.
04
Built for search
JSON-LD structured data across pages to help search engines and AI answers understand classes and locations.
The results
Since launch, the site has carried SotoMethod’s expansion. New studios get a location page, booking and a founding-membership offer built from the same components, so opening in new neighborhoods and new cities hasn’t required a rebuild.
“The Cambridge Studio team was an incredible partner: highly collaborative, responsive to feedback, and bringing deep UX and web development expertise to the table.”
What happened next
Company milestones for context. We don't claim the website caused them.
Upper East Side studio announced
Upper East Side studio opens on East 86th Street
Dallas announced as the start of a national expansion
